San Diego, Calif. – August 14, 2012 – Motorz™ is pleased to announce that Sears Holdings Corporation (Sears) has selected Chris Duke, host of Motorz, as the exclusive automotive tool spokesperson and advisor for all Sears automotive print and online catalogs. The decision was announced this month as part of a growing relationship between the two companies. Duke is a respected television personality, producer and 13-year automotive industry veteran.
“Being selected as the spokesperson for the best selling and most widely used tool brand in the world is truly an honor,” stated Chris Duke, Executive Producer and host of Motorz. “We use Craftsman tools in every episode of the show, and it’s great for us to be able to show our viewers exactly what tool to use at each stage of the process, and why. I look forward to representing the Sears and Craftsman brands in this important role.”
Motorz, now completing its fifth season, is a popular automotive improvement series produced in a home garage environment showing viewers how to properly maintain a vehicle and install aftermarket accessories with step-by-step instructions in an entertaining “you can do it, too” format. Each episode reviews detailed instructions including recommended tools and supplies and important safety instructions. The show includes a special Partz Segment showcasing some of the latest accessories available, and a Letterz segment featuring viewer questions and comments, and production bloopers.
About Sears Holdings Corporation
Sears Holdings Corporation, the leader in tools and automotive repair and maintenance, is the nations fourth largest broad line retailer with nearly 4,000 full line and specialty retail stores in North America. For more information, visit www.searsholdings.com.
Motorz, established in 2008 and produced by Duke Networks, is a popular automotive improvement series produced in a home garage environment showing viewers how to properly maintain a vehicle and install aftermarket accessories with step-by-step instructions in an entertaining “you can do it, too” format. Now completing its fifth season, Motorz reaches hundreds of millions of viewers worldwide via cable and satellite television channels, Internet distribution, video-on-demand, and mobile access. For more information about Duke Networks, visit www.duke.net. For more information about Motorz or to watch the show, visit www.motorz.tv. For advertising and sponsorship information, visit www.motorz.tv/advertising. LIKE Motorz on Facebook at www.facebook.com/motorztv and follow on Twitter @Motorz.
Tracy L. Teuscher, APR
Communications & Business Development